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National Food Waste Week
I launched the UK's first National Food Waste week, encouraging the public to reduce food waste in a bid to help save the planet.
We worked with passionate anti-food-waste influencers, like Nadiya Hussain, Mob kitchen and Greg Butherford to spread our message across social channels.
1.97 million reach
1.1 million organic influencer views on Insta/Tik Tok
602 million pieces of earned media coverage
4.3 million hero video views
We worked across both paid social and organic
Nadia Hussain was our campaign ambassador
And we worked with 58 other influencers
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